1 minute read
I ran a workshop where a leadership group sorted their own goals into activities, outputs, and outcomes.
Most turned out to be activities: upgrades, migrations, new frameworks. Some were outputs, such as a single place for all the information. A handful were outcomes, and none of those had a measure attached.
Those things may all be worth doing. But none of them answers the question a goal should answer: is anyone better off?
For each goal, a leader should be able to say how they would know the people they serve had benefited. If the honest answer is “when we finish it”, it is a task, not a goal.
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